From digital evolution to digital revolution. Technologies in the Cultural Heritage Industry

  • From 28/06/2023 09:00 to 28/06/2023 09:35

Paola Pisano

Associate Professor of Economics and Business, Paola Pisano has published two books and over 90 papers in national and international journals.
She was an advisor of the Minister of Foreign Affairs and International Cooperation and of the Minister of Public Administration in the Draghi presidency.
She was Minister of Technological Innovation and Digitization in the Conte presidency and Former Councilor for Innovation and Smart City of the City of Turin. She has high-level national and local experience in strategic policy-making development and implementation in the field of new technologies . Proven leadership and coordination skills. Wide and varied experience of working with the private sector and civil society.

Heritage can stimulate tourism, benefit local economies, educate about culture and history, and promote social inclusion.  The importance of preserving cultural heritage and enhancing its value is obvious .  Today, technology helps us by providing useful tools to the cultural industry to develop new services, business models and approaches that can increase the sector’s prosperity and health. Starting from the state of the art of the use of new technologies in the cultural sector in Italy, some international practical cases will be presented to identify possible future paths. 
A strategy to increase the level of digitisation and technology use will then be presented.